Skip to main content
Control Panel

Insights

Insights is for marketing professionals managing brands and advertising to access the latest media buying strategies, emerging channels, and media trends, enabling you to stay ahead of the competition and achieve your marketing goals.

Woman holding coffee mug and looking at laptop.

Viewing page 1 of posts in category "Media Trends"

Leaning Into Live Events: A Missed Opportunity in Programmatic

Leaning Into Live Events: A Missed Opportunity in Programmatic

The recent AdTechExplained article on the use of programmatic in live events does a great job covering the marketplace and best practices (like creative pre-approvals), but it misses a crucial angle: the strategic value...
Max headshot 2024
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
What Has Meta Been Up To?

What Has Meta Been Up To?

It’s been a busy 2025 in the digital marketing and media buying world when it comes to Meta changes, and it’s only February. They started the year by removing third-party fact-checking and relying primarily on...
Mitch headshot 2023
By Senior Digital Media Manager As a results-driven marketing professional well-versed in digital media advertising and management, Mitch is savvy to contemporary strategies that increase revenue and improve customer experience. He is passionate about Search, Meta, and tracking Key Performance Indicators to optimize client success.
Image of CES conference logo and arch with people below it.

10 Game-Changing Ad Trends and Announcements from CES 2025

What Advertisers May Have Missed at CES 2025 If you missed #CES2025 this year, we tried to capture some of the top takeaways and announcements related to advertising. If you have experienced this massive event, you...
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
A pile of pill packets and a pile of 20 dollar bills.

Meta Policies for Healthcare and Financial Services

Meta recently updated tracking and targeting policies that will impact #Healthcare and #FinancialServices brands starting January 2025.
Brady headshot 2023
By Senior Digital Activation Manager Brady has a rich background in media planning, strategy, buying, and data analytics that he uses daily to develop and refine his clients' media plans.
close up of a woman with her green eye and glasses

Understanding Attention Metrics: The Future of Measuring Digital Advertising?

“The true art of memory is the art of attention.” – Samuel Johnson, poet, playwright, literary critic. How much attention do we give to ads, whether digital, outdoor, print, TV, or anywhere they pop up saying,...
Adrianne headshot 2023
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
ballot going in a box

What You Need to Know About Advertising in the 2024 Election Season

Need to Review Your Media Plans? If you didn't build your 2024 annual or quarterly ad plans with the General election year in mind, you should take a second look at your media plans. Since Dwight D. Eisenhower ran the...
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
logo of the tradedesk forward 24 event

The Trade Desk’s Forward ’24: TV’s Tipping Point conference

Our agency President sent Megan Smiley (Vision Media’s Director of Account Strategy) and me off to New York City to attend The Trade Desk’s Forward ’24: TV’s Tipping Point conference, with the mission to find...
Max headshot 2024
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
Image of netflix logo on a tv

Media Trends

Vision Media closely monitors emerging media usage and trends that allow us to make more educated recommendations for tactical messaging and overall media mix as they pertain to specific campaign initiatives. We use...
Lindsey headshot 2024
By President Lindsey is the builder of our team. As President, she takes her industry know-how and big picture thinking to bring the ops and details into focus.
Image of a laptop with a dashboard showing

First-Party Data

Following privacy laws, including the General Data Protection Regulation (GDPR) and new regulations on data collection from companies like Apple with the implementation of iOS 14.5, questions about first-party data and...
Adrianne headshot 2023
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.