Mitch White, Senior Digital Media Manager
Back To Our TeamMitch White
Senior Digital Media Manager
Mitch White
Senior Digital Media Manager
Mitch is quietly cool. He listens and takes time to weigh in, hearing all sides of complex challenges before providing insightful, calculated, kind, and compassionate opinions. He'll educate, coordinate, and nudge any problem to an elegant solution while letting others feel valued, heard, and part of the team.
Before joining Vision Media, Mitch spent over 7 years in the digital marketing space for The E.W. Scripps Company, specializing in Search Engine Optimization (SEO) and Paid Search. As a results-driven marketing professional well-versed in digital media advertising and management, Mitch is savvy to contemporary strategies that increase revenue and improve customer experience. He is passionate about Search, Meta, and tracking Key Performance Indicators to optimize client success.
Since moving to Seattle in 2020 from his hometown Cincinnati OH, Mitch has been exploring all Seattle offers. When he's not building digital ad campaigns, he is either golfing, biking, or drinking a Stoup Pilsner in Ballard with his wife. Don't bet with him on the golf course, you'll see all of his skills - both physical and mental - come to life.
Articles by Mitch
What Are UTMs and Why Should Marketers Care?
In digital marketing, data is everything. Marketers need precise insights into where their traffic comes from, which campaigns drive engagement, and how to optimize their advertising spend. This is where UTM parameters...
What Has Meta Been Up To?
It’s been a busy 2025 in the digital marketing and media buying world when it comes to Meta changes, and it’s only February. They started the year by removing third-party fact-checking and relying primarily on...
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