Erika, Julia and Jenn in a meeting - Trainman Photography

Media Planning & Buying

The media strategy, planning, and buying processes are at the heart of our value. We provide insightful recommendations, pain-free execution, and accurate buys. All details, such as handling vendors and owning tasks, move from your plate to ours.

MEDIA BUYING APPROACH

Acting as your agency of record (AOR) with all media representatives, opportunities, and billing, we'll handle planning, execution, reporting, reconciliation, and billing with vendors on your behalf, confirming you’ve received accurate media and impressions. Longstanding and positive relationships with vendors nationwide support your media program’s success.

Benefits of a media agency:

Relationships and Strategy

Vision Media is a team of seasoned media buyers. We know what works and how to optimize media strategies to make the most of your budget. Vendor relationships give us access to new placements, executions, and targeting as they become available. We know how to integrate the media mix to amplify impressions, awareness, store traffic, and sales.

Buying and Negotiating Power

Buying millions of dollars of digital and traditional advertising across the U.S. allows us to negotiate rates and added value above what you can realize directly. Media often has hidden costs, and we know what market rate and CPM to pay for various mediums, getting the lowest rates and best value for you.

An Objective Perspective

We are agnostic in our media preferences. Media is recommended based on the audience, goal, market, and where we see success. Our expertise allows us to evaluate vendors and media options that save money and translate into better results than working with vendors directly.

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4-Point O's Media Approach

Illustration of the Vision Media 4 Point O Approach of Objectives Opportunity Optimize and Outcomes

Handling the Details

Buying media requires a lot of details, reconciliation, and holding vendors to what was promised. Our media team can handle these details efficiently on your behalf, letting you focus on the overall strategy and creative for your brand. A few of these details include:

Integrating data from multiple platforms
Fielding inquiries and meetings with market reps
Media research
Establishing relationships with platforms and vendors
Negotiating and activating media buys
Reviewing and signing IOs (Insertion Orders)
Trafficking spots
Reconciling invoices, payments and AP
Tagging trackers
Added value reporting
Tagging for brand safety and viewability
POP/screenshots/tear sheets
Confirmation of proper creative and rotations
Pacing reports and optimization of plans
Measuring media effectiveness

Media Channels

From digital to traditional advertising, we manage the complete range of media outlets.

Digital Display Advertising
Linear TV Advertising
Out of Home Advertising
OTT-CTV
Paid Search
Print Advertising
Programmatic Advertising
Radio/Audio Advertising
Social Media Advertising

"Vision Media has been our agency of record since 2015. Vision is an invaluable strategic collaborator. We are always impressed with their market insights, adaptability to an ever-changing environment, and ability to consistently do 'more with less'—very important for a nonprofit."

Erika Callahan, Experience and Marketing at The Museum of Flight

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More Services

Expect results-driven media strategies through audience research, media planning, buying, analytics, and reporting to help you exceed your most important marketing goals.

Audience Research

Determining where and how your target audience consumes media using research, media trends, and analysis.

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Analytics & Reporting

Real-time dashboards offer full transparency on what makes your custom media plan most effective. Results are delivered with high-touch service and actionable insights.

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Media Projects

From a behemoth national beverage company to small local businesses, we dive deep into media opportunities and review the best media channels to achieve your goals.

See how we’ve helped a few of our media clients achieve their marketing goals.

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