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Insights

The media landscape is constantly evolving. Insights is our collection of practical advice, educational resources, and media trends for marketing professionals to support your media growth and goals.

Insights

Viewing page 1 of posts in category "Digital Advertising"

Ad IDs Explained: The Future of Targeted Advertising Beyond Third-Party Cookies

Ad IDs Explained: The Future of Targeted Advertising Beyond Third-Party Cookies

Discover how advertising identifiers (Ad IDs) are transforming digital advertising.
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.
How CTV Advertising is Shaping the Future of Digital Campaigns: Trends, Targeting, and ROI in 2024

How CTV Advertising is Shaping the Future of Digital Campaigns: Trends, Targeting, and ROI in 2024

WHAT IS CTV? Did you know that technically, Connected or Converged TV (CTV) started in the 1990s with TIVO recorders? It took off in the 2000s when Netflix and Hulu started offering on-demand content. CTV refers to...
Tianna Patrick
By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
Programmatic Advertising Explained

Programmatic Advertising Explained

In the ever-evolving digital advertising landscape, the term Programmatic Advertising may raise many questions for marketers. Although programmatic advertising has existed for 20 years, advancements in advertising...
Tianna Patrick
By Programmatic Media Manager Tianna has held several marketing roles at Aramark, Sound Beverage Distributors, and Techtronic Industries where she managed paid advertising. She then transitioned into a media solutions manager position at Goodway Group before joining Vision Media to manage programmatic digital media buying.
What is Digital Advertising?

What is Digital Advertising?

“It’s not what you sell that matters as much as how you sell it.” – Brian Halligan Co-Founder of Hubspot What Exactly is Digital Advertising? Digital advertising uses the Internet and other digital channels to...
Max Barkley
By Associate Director of Digital Strategy At Vision Media, Max leads Digital Strategy on the media planning team. He also focuses on planning for new business tools to support media innovation.