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Adrianne McAllister, Director of Media Buying

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Adrianne McAllister

Director of Media Buying

Adrianne McAllister

Adrianne McAllister

Director of Media Buying

As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets. An avid gamer, media buying attracted Adrianne because each buy presents itself as a puzzle with a unique solution.

Adrianne's been kicking butt in media for over 15 years. She got her start at Group M in Los Angeles, working as an Assistant Broadcast Negotiator, where she had a rigorous education in local media and developed an excitement for strategy. In 2011, she worked for Zenith Media as a Local Broadcast Negotiator, buying Las Vegas and Salt Lake City for clients across numerous categories, including Lexus, Toyota, Verizon Wireless, Chase, Farmers Insurance, and Sonic Drive-In. Los Angeles was too sunny, so she moved to the Pacific Northwest in 2016 to work at Media Plus as

their lead Buying Strategist where she transformed their buying, database, and reporting processes.

Adrianne is passionate about all the details and loves to get into the weeds of everything she works on, especially reporting and analytics.

Adrianne is a fan of Sci-Fi/Fantasy and trashy reality TV, but her true obsession is all things dogs. She regularly volunteers at the Seattle Animal Shelter and is dog-mom to a crazy rat terrier named Walter.

LinkedIn Bio

Articles by Adrianne

Understanding Attention Metrics: The Future of Measuring Digital Advertising?

Understanding Attention Metrics: The Future of Measuring Digital Advertising?

“The true art of memory is the art of attention.” – Samuel Johnson, poet, playwright, literary critic. How much attention do we give to ads, whether digital, outdoor, print, TV, or anywhere they pop up saying,...
Adrianne McAllister
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
First-Party Data

First-Party Data

Following privacy laws, including the General Data Protection Regulation (GDPR) and new regulations on data collection from companies like Apple with the implementation of iOS 14.5, questions about first-party data and...
Adrianne McAllister
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.
What Is Outdoor (OOH)?

What Is Outdoor (OOH)?

WHAT IS OUT-OF-HOME ADVERTISING? Often communicated as OOH, Out-of-Home advertising is any ad format consumers see outside their homes. Typically considered a traditional ad type, OOH ads may be static or digital....
Adrianne McAllister
By Director of Media Buying As a Media Buyer, Adrianne plans and negotiates campaigns across all media types and stays on the forefront of media trends affecting digital and traditional audience shifts, maximizing value for client budgets.

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