Robert Coats, SEM Specialist

Robert started his Internet marketing career doing website design back in the wild west days of the Internet when AOL disks were still popular. He became interested in pay-per-click marketing when GoTo.com launched their search marketing platform in 1999. Once Google announced their Ad Words program a year later, Robert knew he had found his niche. 

Since that time, he has managed millions of dollars of ad spend on Google Ads for Fortune 100 companies and major ecommerce players to small business and nonprofits. While the size of the advertisers and their marketing objectives have all varied greatly, Robert has discovered that the psychology of Search and what gets a prospect to click has remained the same.

Listed as one of Google's Top Contributors in their help forums since 2011, Google has flown Robert out to both their Mountain View, California, and Dublin, Ireland headquarters on multiple occasions. There he collaborated with Google team members to improve Google Ads by sharing what he has seen in the pay-per-click trenches.

An avid pinball player, Robert enjoys pursuing high scores on pinball machines as much as he enjoys achieving a high return on investment with paid search campaigns.

He keeps a Pets.com talking sock puppet in his office as a reminder to the importance of spending advertising dollars wisely.

LinkedIn Bio