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Media Buying for Healthcare Systems and Hospitals


Comprehensive Media Planning and Buying Services

We're honored to partner with some of the industry's leading healthcare organizations to help them help others.

Doctor sitting across from a patient looking at her laptop

Healthcare Media Buying for Measurable Growth

Building brand awareness and generating leads can be challenging in the competitive healthcare landscape. Healthcare systems like yours must reach potential patients through precise, strategic healthcare media buying—across both traditional and digital platforms—to grow your customer base and ensure your message resonates in a crowded market.

Targeted Strategies to Reach the Right Patients

    • Comprehensive Media Planning
      Examine your healthcare system’s goals, identify key audience segments, and determine the best channels to reach them. Media plans are designed to maximize brand awareness and drive lead generation through a tailored mix of traditional and digital media.
    • Seamless Execution
      The media buying process includes many touchpoints, from negotiating to executing placements across digital, TV, radio, and programmatic channels. Each task ensures your campaigns run smoothly and deliver maximum value for your spend.
    • Data-Driven Optimization
      Your campaigns should be monitored and optimized in real time to ensure they meet your KPIs, from patient acquisition to brand awareness. Performance metrics help you track growth and demonstrate success to your leadership team.
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    Why Vision Media for Healthcare?

    • Healthcare-Focused Media Strategies
      We understand the unique demands of the healthcare industry, including patient trust, HIPAA compliance, and the importance of messaging that aligns with your values. Our team creates custom media plans to meet your needs and expectations.
    • Maximizing Your Marketing Budget
      With years of experience in healthcare media buying, we leverage our buying power to get you the best rates and added value—whether you’re investing in digital advertising, television, or out-of-home placements. This means more reach and engagement for less spend, helping you achieve measurable growth.
    • Targeted Campaigns to Reach Your Patients
      With advanced audience targeting and geolocation strategies, your ads reach the right people at the right time—whether you're targeting local communities, potential patients, or professionals in specialized care. Our data-driven approach ensures every ad delivers results.
    • Clear Reporting and Full Transparency
      Detailed reporting on your campaign’s performance, so you’ll always know where your media dollars are going and the impact they’re making. You can count on full transparency and accountability at every stage.
    • Billing Bonus As a bonus, we simplify billing and invoicing to make your life easier.


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    HEALTHCARE EXPERIENCE

    Geisinger and Seattle Children's logos

    Healthcare Client Success Stories

    Testimonials

    “Our media plans are working. We’ve seen engagement and impressions, and our reach has grown 30% because of efficiencies. We’re getting the message out at the right time and place.” 

    Stacey Kryman, Brand and Advertising at Seattle Children’s

    "Vision Media isn’t a giant global agency with offices in NYC, but Steve and his experienced team are big for Geisinger in every way I could ever ask."

    Jeff Bean, Former Vice President System Marketing and Brand at Geisinger Health

    MEDIA SOLUTIONS

    Audience Research

    Audience Research

    Determining where and how your target audience consumes media using research, media trends, and analysis.

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    Media Planning & Buying

    Media Planning & Buying

    Developing a customized plan to maximize reach and budget through audience research, skilled negotiation, and optimizing KPIs through digital marketing and traditional media solutions.

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    Analytics & Reporting

    Analytics & Reporting

    Real-time dashboards offer full transparency on what makes your custom media plan most effective. Results are delivered with high-touch service and actionable insights.

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    MEDIA SOLUTIONS

    Geisinger Health Plan

    Geisinger Health Plan

    Geisinger Health Plan (GHP) has relied on Vision Media for its media buying for over 6 years. With growing …

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    Seattle Children’s Ad Case Study

    Seattle Children’s Ad Case Study

    Seattle Children’s chose Vision Media as their AOR in October 2023. Seattle Children’s mission is to provide hope, care and cures to help every child live the healthiest and most fulfilling life possible.

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    A Media Partner That Understands Healthcare

    Ready to elevate your healthcare system? Let Vision Media lead your media buying strategy while you focus on patient care and operational growth.

    Get a Free Consultation Today

    Let's Connect

    We'd love to sit down and talk with you about how we can help with your media strategies. Please fill out the form, or send us an email to connect.

    At Vision Media, we are committed to safeguarding your privacy. The information we collect through our website is managed by data collection practices, ensuring your personal information remains secure. By submitting this form, you are agreeing to receive emails from us. Visit our Privacy Policy for more details.